Kaiser Sotheby’s International Realty to Target China’s Wealthy with New Juwai.com Alliance

Posted by Amanda Dickey on Monday, September 26th, 2016 at 4:54pm.

 Kaiser Sotheby’s International Realty to Target China’s Wealthy with New Juwai.com Alliance

 Gulf Shores, AL. (September 26, 2016) – Kaiser Sotheby’s International Realty has announced an alliance with Juwai.com that enables the luxury real estate brand to generate Chinese buyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby's International Realty now has the most global representation on Juwai.com, displaying luxury listings from 65 countries and territories.

 Chinese Real Estate Buyers

China is already the second-largest source of visits to sothebysrealty.com, only after the United States, and accounts for one out of every 10 visitors.

Details of the Alliance

The Sotheby’s International Realty brand alliance with Juwai.com includes the following components:

 Listing display: Sotheby’s International Realty property listings will appear on Juwai.com and in its real estate search results.

  • First responders: Juwai.com’s Chinese-language team is located in mainland China so they can respond to consumer inquiries in real time, translate the inquiries into English and forward them to the Sotheby's International Realty sales associate who has the listing.
  • Brand page: A Sotheby’s International Realty brand overview page carries information about the brand, a contact form and the network’s listings – all in one place.
  • Banner advertising: Sotheby’s International Realty banner ads will run on the Juwai.com homepage, promoting the company’s new brand page and listings to Juwai.com’s audience.



“We are constantly looking for opportunities to expand globally by adding new distribution opportunities that showcase properties to affluent consumers in key growth markets. The alliance with Juwai.com achieves that by giving us better access to a market that is already one of our most important, and which promises great future growth.”

“One of Juwai.com’s key advantages is that it is hosted on both sides of China’s internet firewall, so its listings are visible online both within China and outside of China.”

 --Wendy Purvey, chief marketing officer, Sotheby's International Realty Affiliates LLC

 “The Sotheby’s International Realty alliance with Juwai.com puts our listings in front of Juwai.com’s audience of high net worth Chinese international property buyers.”

 “Having Juwai.com’s team respond to leads in timely fashion overcomes the cultural and time-zone challenges of working with overseas buyers. That’s a huge competitive advantage to our clients.”

  Sotheby’s International Realty® marketing, advertising and referral services that are designed to attract well-qualified buyers to the firm’s property listings. Property listings from Kaiser Sotheby’s International Realty also are marketed on the sothebysrealty.com  global website, as well as on the firm’s local website, www.kaisersir.com.

 As a Sotheby’s International Realty affiliate, the firm and its clients also benefit from an association with the Sotheby's Auction House, allowing the firm’s sales associates the opportunity for real estate referrals with auction house clientele as well as the unique ability to refer real estate clientele for appraisal services for jewelry, art, antique furniture and collectibles.

 The Sotheby’s International Realty network currently has more than 19,000 affiliated independent sales associates located in approximately 850 offices in 65 countries and territories worldwide.  Each office is independently owned and operated.

 Kaiser Sotheby’s International Realty is located at 1557 Gulf Shores Prkwy Gulf Shores, AL.  For additional information, please contact 251.968.6869.



Amanda Dickey  Marketing | Sales Assistant

Leave a Comment

Format example: you@domain.com
Format example: yourwebsitename.com